I’ve seen a lot of opinion posts lately about the way that bloggers and reviewers are treated by the companies who they review for. I strongly believe that blogging is a cheap and effective way to spread the word about your business but it is a service that is seriously under valued.
This week alone i’ve heard of companies pulling out of blogger advertised competitions and asking for payment to return a faulty review item. Today, a reviewer received an email offering her the fantastic opportunity of reviewing for the company involved, but she has to buy the product first!
When I started out as a reviewer I initially paid for my own items to build content but am now in a position where companies approach me. The advertising is great for them and the extra content builds up the traffic to my site so its a reciprocal agreement.
As a company would you ever expect a reviewer to buy their own review product, bearing in mind how much work is involved in a review, or do you think that the company should pay for the items that they want to advertise?
What’s your opinion?.